Sunday, 9 November 2014

Me and mini me

Ilmat kylmenevät ja on aika kaivaa UGGsit esiin. Periaatteesta aluksi vastustin näitä sämpyläkenkiä, mutta kun viimeisten vuosien aikana on ollut niin monta kunnon lumitalvea jouduin tekemään myönnytyksen ja antamaan periksi. Viime talvena näitä ei juuri tarvittu mutta muina talvina sitäkin enemmän. Katsotaan millainen tästä talvesta tulee.

On jännää miten eri vuosikymmeninä tulee erilaisia muotivirtauksia, jotka lyövät läpi ympäri maailman. Alempana postauksessa tarina siitä miten UGGsista tuli se mitä se on tänä päivänä. Ihan mielenkiintoinen tarina Bryan Smithistä, lampaan nahasta ja toivosta saada aikaan jotain suurempaa.

Nyt on siis nämä kaksi paria eteisessä odottamassa käyttäjiään, minua ja ihanaa tytärtäni. Harkinnassani on tosin luopua tuosta pitkävartisesta mallista ja hankkia myös itselleni ne lyhyempivartiset - ne kun on hiukkasen helpompi vetää jalkaan.

Many years ago when these boots were seen everywhere I really hated them. But then I decided to give them a try. And after that I had to admit I was wrong. When the weather gets cold it is time to pick up the UGGs for me and mini me. The winters in Helsinki can be very cold and snowy or without snow at all and no freezing levels. So you never know what to expect. But here they are ready to go for me and my lovely daughter.  It is funny how something becomes as big as Ugg has become. And the story below tells you how it all started.

In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. The beaches of Southern California had long been an epicenter of a relaxed, casual lifestyle, a lifestyle that Brian felt was a perfect fit for his brand. So he founded the UGG brand, began selling his sheepskin boots and they were an immediate sensation. By the mid 1980's, the UGG brand became a symbol of relaxed southern California culture, gaining momentum through surf shops and other shops up and down the coast of California, from San Diego to Santa Cruz. UGG boots reached beyond the beach, popping up in big cities and small towns all over, and in every level of society. Girls wore their surfer boyfriend's pair of UGG boots like a letterman jacket. When winter came along, UGG boots were in ski shops and were seen in lodges from Mammoth to Aspen.

The UGG brand began to symbolize those who embraced sport and a relaxed, active lifestyle. More than that, an emotional connection and a true feeling of love began to grow for UGG boots, just as Brian had envisioned. People didn't just like wearing UGG boots, they fell in love with them and literally could not take them off. By the end of the 90's, celebrities and those in the fashion world took notice of the UGG brand. A cultural shift occurred as well - people were embracing, and feeling empowered, by living a more casual lifestyle and UGG became one of the symbols of this lifestyle. By 2000, a love that began on the beaches had become an icon of casual style. It was at this time that the love for UGG grew in the east, over the Rockies and in Chicago. In 2000, UGG Sheepskin boots were first featured on Oprah's Favorite Things® and Oprah emphatically declared that she "LOOOOOVES her UGG boots." From that point on, the world began to notice.

(Source: The Story of UGG)

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